It's all right to post completely different points on various platforms. As a matter of fact, it may even help you to increase your interaction.
As an example, if you have a look at our Twitter and Instagram accounts, you'll discover that we post entirely different things on each platform.
Yet exactly how do you determine just what to post on each social networks platform?
In order to help you with your social media marketing strategy, we would certainly love to share some pointers as well as examples that have actually worked for us as well as others.
By the end of this post, we hope you'll understand precisely what to share on each of your social media accounts.
Good Instagram Posts
Instagram has become a location where people post only the best images (and videos) on their profile.
After speaking with and evaluating 11,000 13 to 24-year-olds worldwide, Facebook advises online marketers to "blend in to attract attention":
"Instagrammers appreciate visual high quality in visual material as well as will certainly frequently make the effort to transform the commonplace into a thing of elegance. Brands looking for to engage teenagers and also young adults will intend to supply an organic experience by going for quality, also. Images and video will preferably be lovely, thoughtfully made up and skillfully offered."
Below are a few types of high-quality photos you can post to Instagram:
Product pictures: If you market physical items such as fashion or food, you can post high-resolution pictures of your Product in various setups.
Behind-the-scenes: Another prominent type of Instagram pictures from brand names are behind the curtain images. These could be pictures of individuals in the business, occasions, or the production of a product (e.g. just how a dish is prepared).
User-generated content: If you can't obtain suitable Product photos or adequate behind-the-scenes images like us (a remote business that develops software), you might post user-generated web content. User-generated material grew our Instagram account by over 500 percent in a year.
While curating remarkable user-generated material for your Instagram account, be sure to request approval from the initial poster prior to re-posting it.
Motivational as well as motivational quotes are one of the most popular material types on Instagram (with more than 42 million posts marked with #quotes at the time of writing).
If you are not able to get such photos with quotes, you can likewise create graphics with quotes utilizing totally free style devices like Canva as well as Adobe Flicker.
Here are 3 ideas from Andrew Hutchinson of Social Network Today for obtaining one of the most from your quote posts:
-- Choose the very best quotes which sustain your brand objective
-- Use your personal photos where possible
-- Don't go overboard
While it is essential to have a consistent theme for your Instagram profile, you can be a little flexible with your Instagram Stories. That's since they would certainly go away in 24 hours.
There are several means of using Instagram Stories for your advertising. Here are a couple of examples:
- Share how-to tutorials.
- Promote a blog post.
- Share a listing.
- Introduce minimal time deals and promos.
- Offer giveaways and discount coupons.
- Share information, study, and also stats.
- Share quotes and also ideas.
- Present an Instagram takeover visitor.
- Share statements, news, and updates.
While sharing your Instagram Stories, bear in mind to keep them according to your Instagram marketing strategy.
TIP: A rapid way to produce beautiful Instagram Stories is to begin with a design template. Here are 10 free personalized Instagram Stories templates you could make use of.