Things you'll need
- An individual Facebook account
- Net access
How To Set Up Facebook Page
1. Develop the page
As soon as you're logged in to your personal account on Facebook, go to Pages to produce your new page
You will be provided a few alternatives, consisting of 'Company, Company or Institution' as well as 'Cause or neighborhood'.
Select 'Firm, Company or Institution' as well as pick 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and also click to accredit that you are the main representative of the organisation. See to it you go into the name properly as you could not constantly change it later on.
2. Personalize the page
Facebook will certainly ask you to include a Web page description, a connect to your site and a special link for your Facebook page, i.e. facebook.com/yourorganisation
It will after that ask you to include an account photo (the suggested size is 180 x 180 pixels), which need to be your organisation's logo.
Ultimately, you could specify a certain target market, or you could skip through this step.
Once you have the basics established, you ought to after that add a cover image (851 x 315 pixels) which should be a top quality photo that shows just what your organisation does. Involving cover photos can be actually reliable in encouraging people to like your page. You'll likewise should add some info concerning your organisation to the Details section.
The basic skeleton of your page is now live. Facebook will certainly ask if you would love to 'Like' your page. If you do so, all task will certainly appear in Information Feeds of those you're attached to personally to on Facebook. Without any material on the page, we want to save that natural Timeline story for when you're really prepared for people to see the page, so avoid this in the meantime.
3. Include engaging content
Before you begin sharing your page, it's suggested to get some excellent web content on there. Ask concerns, make use of pictures, videos and infographics to engage your audiences, as well as do not forget to keep posts really short-- the majority of people will certainly be visiting your page with their mobile phone. It's helpful to think about who your target market( s) will certainly be, and just what will interest them about your organisation. Think about the blog posts as informing stories, and not as advertising and marketing messages.
4. Employee supporters
An excellent area to begin is by welcoming your associates to such as the page and also inquire to share it with their close friends. You can additionally use your website, newsletter, blog as well as e-mail updates to promote your page and also create a core base of advocates. If your updates are engaging you will certainly quickly see that your advocates will certainly do most of the recruiting for you.
5. Measure your success
Use Facebook insights to gauge exactly how well you're doing and also what could improve. Insights provide you information on your target market, exactly how they connect with your page and the efficiency of your articles.