Things you'll need
- A personal Facebook account
- Web accessibility
How Set Up Facebook Page
1. Develop the page
Once you're logged in to your personal account on Facebook, most likely to Pages to develop your new page
You will be given a few alternatives, including 'Company, Company or Institution' and 'Cause or community'.
Select 'Firm, Organization or Establishment' as well as choose 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and click to license that you are the main rep of the organisation. Make sure you enter the name correctly as you could not always change it later on.
2. Tailor-make the page
Facebook will certainly ask you to add a Web page description, a link to your site and also a distinct url for your Facebook page, i.e. facebook.com/yourorganisation
It will after that ask you to include an account image (the advised dimension is 180 x 180 pixels), which should be your organisation's logo.
Finally, you could specify a particular audience, or you can skip through this action.
When you have the fundamentals established, you need to then add a cover image (851 x 315 pixels) which should be a well-known picture that demonstrates what your organisation does. Involving cover photos can be really reliable in encouraging individuals to like your page. You'll also have to add some info regarding your organisation to the Information section.
The standard skeleton of your page is now live. Facebook will ask if you wish to 'Like' your page. If you do so, all activity will appear in Information Feeds of those you're linked to directly to on Facebook. With no web content on the page, we want to save that natural Timeline tale for when you're really prepared for individuals to watch the page, so avoid this in the meantime.
3. Add engaging content
Prior to you begin sharing your page, it's a good idea to get some fantastic material on there. Ask inquiries, use photos, videos and infographics to engage your audiences, and always remember to keep blog posts truly short-- the majority of people will be seeing your page with their smart phone. It's handy to consider who your target market( s) will certainly be, as well as just what will certainly interest them concerning your organisation. Consider the articles as telling tales, as well as not as marketing messages.
4. Recruit supporters
A good location to begin is by welcoming your colleagues to like the page as well as ask them to share it with their close friends. You can also use your website, e-newsletter, blog and also email updates to promote your page and create a core base of supporters. If your updates are involving you will certainly quickly see that your fans will certainly do the majority of the recruiting for you.
5. Measure your success
Usage Facebook understandings to measure just how well you're doing as well as what could improve on. Insights provide you details on your audience, how they engage with your page and the performance of your blog posts.