Points you'll need
- An individual Facebook account
- Web access
Set Up Facebook Page
1. Produce the page
Once you're visited to your personal account on Facebook, go to Pages to develop your new page
You will certainly be given a couple of choices, consisting of 'Firm, Company or Establishment' and also 'Cause or neighborhood'.
Select 'Business, Company or Institution' as well as choose 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and click to certify that you are the official representative of the organisation. Ensure you go into the name appropriately as you could not always transform it later.
2. Personalize the page
Facebook will certainly ask you to add a Web page description, a link to your web site and also a special url for your Facebook page, i.e. facebook.com/yourorganisation
It will certainly then ask you to add a profile photo (the recommended dimension is 180 x 180 pixels), which should be your organisation's logo.
Ultimately, you could specify a particular audience, or you could browse this action.
Once you have the fundamentals set up, you must then add a cover image (851 x 315 pixels) which need to be a well-known photo that shows just what your organisation does. Engaging cover images can be actually effective in motivating people to like your page. You'll also have to include some information regarding your organisation to the Information section.
The fundamental skeletal system of your page is currently live. Facebook will ask if you 'd like to 'Like' your page. If you do so, all task will certainly show up in Information Feeds of those you're connected to directly to on Facebook. Without any web content on the page, we wish to save that natural Timeline tale for when you're really all set for people to view the page, so avoid this in the meantime.
3. Include engaging content
Before you start sharing your page, it's advisable to get some great web content on there. Ask questions, utilize photos, video clips and infographics to involve your audiences, as well as do not forget to maintain blog posts truly brief-- most individuals will certainly be seeing your page with their cellphone. It's useful to consider who your audience( s) will be, and what will intrigue them about your organisation. Think about the articles as informing tales, and also not as advertising messages.
4. Recruit supporters
A great location to start is by inviting your colleagues to such as the page and ask them to share it with their close friends. You could likewise use your site, newsletter, blog site and also e-mail updates to advertise your page and also develop a core base of advocates. If your updates are involving you will soon see that your fans will certainly do most of the recruiting for you.
5. Procedure your success
Usage Facebook understandings to gauge just how well you're doing as well as just what can improve. Insights provide you details on your audience, how they communicate with your page as well as the performance of your posts.