So not only do you desire it submitted in complete, you wish to make certain it's representing you and your brand name appropriately. We have actually developed this guide as a no-nonsense way to set up your own Facebook Organisation Page, and get it right the first time.
How To Setup A Facebook Page For A Business
1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that initially at www.facebook.com. Even if you don't desire a personal profile, we extremely suggest that you produce one rather than producing a "business-only" Facebook Page because of the restrictions you will experience (see point # 8 for the Business-only Page restrictions).
As soon as you have logged into your individual account, we are going to produce your Service Page. Your Company Page will be "tied" to your personal profile, however they are completely separate. Nobody can see your personal information from your Page. Nobody can even see the name of the administrator of the Page.
2: Create a Page While Visited as Your Profile
Go to www.facebook.com/pages/create.php. Take a look at the main classifications of the Pages and decide which one fits your service. Click among packages to select that main category for your business and search through the classifications in the drop-down menus to see which one fits finest.
Do not choose Resident Service or Place unless you have a physical shop that your customers come to, because Facebook will instantly turn your Page into a Place too. You don't desire people concerning "sign in" to your house workplace.
3: Select Your Classification from the Drop-down Menu and Call Your Page
The classifications are not always best, but for one of the most part, they aren't important. Categories may be more essential for regional services as they are more visible in Facebook's Graph Search, which is presenting. However the categories aren't as important for other Pages presently.
The name of your Page will be whatever you take into package simply under the Category menu. Invest a long time thinking about your Page name carefully. If you have a clear brand name, then the choice is simple. If you are just beginning, you may not have that pin down yet. Having keywords in your Page title can be a smart idea since the keywords assist your Page to come up in Facebook search. You have a limitation of 70 characters for your Page name.
Facebook likewise firmly insists on capitalizing the first word of the Page name and you can not produce the Page with unusual capitalizations such as "WidgetPro." You can petition to have your name altered if this is the main name of your business, however you will have to produce the Page initially without the non-traditional capitalization.
You will be able to change your Page name up until the point you have 200 fans (or likes), so if you aren't sure about the name at the start, you can fine-tune it for a little while.
Select package beside "I consent to Facebook Pages Terms" and click Begin. You are taken through some actions that will help you include your image, enter your About info and more. The initial step is to include your profile picture.
4: Add Your Profile Image
The profile picture is the image that appears next to every post that goes into the news feed from your Page. The perfect size for a profile image is 180 pixels by 180 pixels, however it can be larger with different dimensions. You will have the ability to adjust the viewable part of the profile picture by mousing over the photo and clicking Edit Profile Picture and then Modify Thumbnail.
As soon as you have your profile photo added, click Next and you are required to a place to add your About info.
5: Add Your Basic About Info
The About Page has numerous large areas to wax poetic about your fantastic company. The beautiful thing is that the About Page is indexed in Google, so you will want to ensure it is extremely detailed and keyword-rich.
The standard About details that they ask you to get in initially is the field that will appear straight on your timeline simply under your cover picture. You only have 155 characters that will reveal in this field (you can in fact compose more but just 155 characters appear in the field, so restrict your blurb to that size).
I recommend you make sure to link to your website is in this field, so people can easily find your website considering that this field is so popular. You want to include your website address into the site field as shown in the image. You can also include other websites that you wish to direct individuals to such as Twitter or other social sites by clicking the Add Another Site link.
Click the Yes radio button that you are representing a real organisation then click Conserve Info. Congratulations, you now have your Company Page established! But you aren't prepared for prime-time television yet. There are still a few things you need to do. Facebook will take you through a series of steps instantly (not all which need to be done).
6: Like Your Own Page
Facebook triggers you to like your very own Page, which is a smart idea however it isn't really needed.
7: Do Not Welcome Your Email Contacts Yet
Facebook then takes you to the location where you can invite your email contacts. Do not do this till your Page is upgraded a bit more. And I personally do not like using Facebook's feature to achieve this. Develop your own e-mail message rather and send it straight from whatever e-mail service you use.
8: Share Something
Facebook triggers you to share your very first status upgrade. Again, you can decide to do this now or avoid it. It is an excellent concept to have lots of status updates on your timeline before you begin inviting people to like your Page so they can see the types of things you are going to be sharing.
9: Include a Cover Image
No page is total without an excellent cover image. Your cover image needs to be a minimum of 399 pixels large (most basic images are fine) and works best if it is sized to 851 pixels wide by 315 pixels high. If you do use a standard photo, you will be able to place it to fit in the space, however some area of the image on top or bottom will be concealed.
As of March 6th, Facebook's Cover Image terms specify that the cover image can not consist of more than 20% text. The great news is that a few of the old limitations (no calls to action, no websites or addresses) have been eliminated. So you can inform someone to Like your page right in the cover photo.
The way Facebook figures out the 20% guideline is that they have a grid of 25 blocks that they overlay on your Facebook Cover Image. If more than 5 of those boxes have text in them, your cover photo is breaking the 20% maximum rule. Post Planner has an useful tool that you can use to plug in your cover picture to examine.
As soon as you have a cover photo that satisfies these guidelines, click the Add a Cover button and after that select Upload Photo. Choose the picture from your computer, position it on your Page the method you desire it to show and click Save Changes.
10: Include to Your About Page
Even though you included the little blurb about your business, you likewise must consist of more on your About Page, because it is an opportunity for you to talk about exactly what your company can do for others. Click the Edit Page and Update details menu choices from your admin panel at the top of your Page.
You have a great deal of prospective real estate on your About Page and it's a smart idea to highlight all of the advantages about your business and list the sites where individuals can find you.
The About Page differs depending upon exactly what classification you picked and you can change categories from this area also (pick a various classification from the drop-down menu at the top). If you classified yourself as a local organisation, you will have a map on your About Page with the address of your service.
11: Evaluation Your
Go into Edit Page, then Manage Permissions from the admin panel and evaluate how your consents are established. In basic, they are established decently for a brand-new Page, however you might wish to change the Obscenity Blocklist to Medium at least and you may desire to alter your Message button.
The message button is on by default, which indicates that individuals can send your Page messages (usually a good idea in my viewpoint), but you likewise need to make certain you keep track of and expect messages there. If you are overwhelmed by the idea of another inbox, ensure you are making it simple for people to contact you in a different way.
At this point, your Page is generally prepared to head out into the world of Facebook. Now it's time to obtain some likes on your Page!
There are limitless things you can do to your Page such as include Applications, learn more about getting into the news feed or do some Facebook advertising. But for now, congratulate yourself on getting your Page up and running!
And one more thing please don’t forget to share this awesome trick to use the How To Setup A Facebook Page For A Business with your friends.