They're all viable questions, ones that have various answers depending upon who you are and exactly what your brand stands for.
Connect Instagram And Facebook
That brings us to an important discussion today, one that I've belonged to a lot of times in the last number of months. Should a brand connect their Instagram account to their Facebook page? And how?
In the beginning, everybody believes about the best ways to post material from Instagram to Facebook. After all, photos get enagagement on Facebook too - so why not? If you're creating visual content for one platform, why not also post it on another platform? Expecting the exact same outcome by posting the same content on various platforms is an error that most digital marketing novices make, absolutely nothing to be ashamed of.
On Instagram, sharing your posts with your Facebook Page rather than your personal profile refers altering your settings. By default, Instagram shares images with your personal profile when you link Facebook to your Instagram account.
Your initial step is to go to Instagram account on your phone and pick the profile icon in the lower best corner. Then choose the 3 dots in the upper right corner to get to the Settings location.
Then from there, scroll down to the Linked Accounts section.
Then you will see your social accounts that you have actually connected. Select Facebook.
As soon as you have at first linked Facebook to Instagram, you'll be able to choose either your individual profile or any Page that you are an Admin of as the location you desire your Instagram pictures to go when you choose Facebook.
Now whenever you take a picture and select Facebook, it will go to your Page rather.
The one issue with this approach is that if you only desire SOME pictures to go to your Page and some to go to your personal profile, you need to toggle backward and forward every time.
Posting Only Select Photos to your Facebook Page.
Another approach is to set up an IFTTT recipe that will only share an Instagram photo to your Page when you do something special like have a specific hashtag in the post.
The benefit of this is that the post goes out on your Timeline so it is seen by more individuals, and you can then choose which precise photos you desire to send to your Page from Instagram.
Of course, you can also simply look at publishing the photo to your Page individually, however a little automation often is not a bad thing.
I have a recipe established where if I use the hashtag #FBalbum in my Instagram post, then it goes to my Facebook Page.
Including an Instagram Tab to your Facebook Page.
Another thing you can do is to include an Instagram Tab to your Facebook Page.
This basically brings your Instagram feed into your tab but the images do not head out on your Timeline. So while it's a great method to enhance your Page, it's not going to be quite as noticeable as the other 2 techniques of linking your accounts revealed formerly.
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