So not only do you want it filled out completely, you wish to ensure it's representing you and your brand effectively. We have actually produced this guide as a no-nonsense way to set up your very own Facebook Company Page, and get it right the first time.
How to Set Up Facebook Business Page
1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you do not want an individual profile, we highly advise that you create one rather than creating a "business-only" Facebook Page due to the fact that of the constraints you will come across (see point # 8 for the Business-only Page restrictions).
As soon as you have actually logged into your individual account, we are going to develop your Business Page. Your Business Page will be "connected" to your individual profile, but they are completely different. No one can see your individual info from your Page. No one can even see the name of the administrator of the Page.
2: Create a Page While Visited as Your Profile
Go to www.facebook.com/pages/create.php. Take a look at the primary classifications of the Pages and decide which one fits your organisation. Click one of packages to select that main classification for your organisation and search through the categories in the drop-down menus to see which one fits finest.
Do not choose Local Organisation or Location unless you have a physical store that your consumers come to, because Facebook will automatically turn your Page into a Location too. You don't desire individuals concerning "check in" to your office.
3: Choose Your Classification from the Drop-down Menu and Call Your Page
The categories are not always perfect, but for the many part, they aren't important. Classifications might be more vital for local businesses as they are more noticeable in Facebook's Chart Browse, which is rolling out. But the categories aren't as important for other Pages currently.
The name of your Page will be whatever you put into the box just under the Classification menu. Spend a long time believing about your Page name carefully. If you have a clear brand name, then the option is easy. If you are just starting out, you might not have that pin down yet. Having keywords in your Page title can be a great idea since the keywords help your Page to come up in Facebook search. You have a limitation of 70 characters for your Page name.
Facebook likewise demands capitalizing the very first word of the Page name and you can not produce the Page with unusual capitalizations such as "WidgetPro." You can petition to have your name changed if this is the official name of your service, but you will have to develop the Page initially without the unconventional capitalization.
You will be able to alter your Page name up until the point you have 200 fans (or likes), so if you aren't sure about the name at the start, you can tweak it for a little while.
Select the box next to "I consent to Facebook Pages Terms" and click Get going. You are taken through some steps that will assist you include your photo, enter your About info and more. The primary step is to add your profile picture.
4: Add Your Profile Photo
The profile image is the image that appears beside every post that enters into the news feed from your Page. The ideal size for a profile image is 180 pixels by 180 pixels, however it can be larger with various dimensions. You will be able to change the viewable portion of the profile image by mousing over the picture and clicking Edit Profile Photo and after that Modify Thumbnail.
As soon as you have your profile picture included, click Next and you are required to a location to include your About info.
5: Add Your Basic About Info
The About Page has numerous big sections to wax poetic about your fantastic service. The gorgeous thing is that the About Page is indexed in Google, so you will wish to make sure it is very descriptive and keyword-rich.
The standard About details that they ask you to get in initially is the field that will appear straight on your timeline just under your cover picture. You only have 155 characters that will display in this field (you can actually compose more but just 155 characters appear in the field, so limit your blurb to that size).
I suggest you ensure to link to your website is in this field, so individuals can easily find your site since this field is so prominent. You want to include your site address into the site field as shown in the image. You can also include other websites that you desire to direct individuals to such as Twitter or other social websites by clicking on the Add Another Site link.
Click the Yes radio button that you are representing a real company and after that click Save Information. Congratulations, you now have your Organisation Page established! But you aren't prepared for prime time yet. There are still a couple of things you have to do. Facebook will take you through a series of actions automatically (not all which require to be done).
6: Like Your very own Page
Facebook prompts you to like your own Page, which is a great idea but it isn't required.
7: Do Not Invite Your Email Contacts Yet
Facebook then takes you to the place where you can invite your e-mail contacts. Do refrain from doing this up until your Page is updated a bit more. And I personally do not like using Facebook's function to achieve this. Produce your very own e-mail message instead and send it directly from whatever email service you utilize.
8: Share Something
Facebook triggers you to share your very first status upgrade. Again, you can decide to do this now or avoid it. It is a great idea to have many status updates on your timeline before you start welcoming individuals to like your Page so they can see the types of things you are going to be sharing.
9: Add a Cover Photo
No page is complete without a good cover picture. Your cover picture needs to be a minimum of 399 pixels large (most basic pictures are great) and works best if it is sized to 851 pixels large by 315 pixels high. If you do utilize a standard picture, you will be able to place it to fit in the space, however some area of the picture on top or bottom will be hidden.
Since March 6th, Facebook's Cover Image terms specify that the cover picture can not include more than 20% text. Fortunately is that a few of the old limitations (no calls to action, no websites or addresses) have actually been eliminated. So you can inform somebody to Like your page right in the cover photo.
The way Facebook identifies the 20% rule is that they have a grid of 25 blocks that they overlay on your Facebook Cover Picture. If more than 5 of those boxes have text in them, your cover picture is breaking the 20% maximum guideline. Post Coordinator has a convenient tool that you can use to plug in your cover photo to examine.
When you have a cover picture that satisfies these standards, click the Add a Cover button then choose Upload Picture. Select the image from your computer, position it on your Page the method you desire it to show and click Save Changes.
10: Contribute to Your About Page
Although you included the little blurb about your business, you also should include more on your About Page, because it is an opportunity for you to talk about exactly what your business can do for others. Click the Edit Page and Update information menu choices from your admin panel at the top of your Page.
You have a lot of potential genuine estate on your About Page and it's a great idea to highlight all of the advantages about your company and list the sites where people can discover you.
The About Page varies depending on what classification you selected and you can switch categories from this location also (choose a different classification from the drop-down menu at the top). If you categorized yourself as a regional business, you will have a map on your About Page with the address of your service.
11: Review Your
Go into Edit Page, then Handle Consents from the admin panel and review how your permissions are set up. In general, they are established decently for a new Page, but you may want to change the Obscenity Blocklist to Medium a minimum of and you may want to alter your Message button.
The message button is on by default, which suggests that people can send your Page messages (normally an excellent thing in my opinion), but you likewise have to ensure you monitor and look for messages there. If you are overwhelmed by the thought of another inbox, guarantee you are making it easy for individuals to call you in a various method.
At this moment, your Page is essentially all set to head out into the world of Facebook. Now it's time to obtain some likes on your Page!
There are endless things you can do to your Page such as add Applications, discover more about entering the news feed or do some Facebook advertising. However for now, congratulate yourself on getting your Page operating!
And one more thing please don’t forget to share this awesome trick to use the How to Set Up Facebook Business Page with your friends.